Avon Product's Ecofriendly Initiatives and Stock Price

- Avon Product's Ecofriendly Initiatives and Stock Price

The Hello Green Tomorrow is an ecofriendly program started by Avon Products. Its goal is to empower a women's environmental movement, launching initially with Avon's donation to replant one million trees in the Atlantic Rainforest in South America and global fundraising to further restore this vital ecosystem at just $1 per tree.

Avon Hello Green Tomorrow will focus on the restoration of the South American Atlantic Rainforest, which is one of the tropical forests that serve as the "lungs of the earth" and, with only 7% remaining, one of the most threatened ecosystems. All trees planted in the Atlantic Rainforest through Hello Green Tomorrow support the United Nations Environment Program Plant for the Planet: Billion Tree Campaign.

The company also announced the Avon Paper Promise, a comprehensive policy outlining efforts and goals for promoting sustainable forest use, protecting forests, and reducing demands on forests. Avon's goal is to purchase 100% of its paper from certified and or post consumer recycled content sources within ten years, with a certification preference of Forest Stewardship Council.

Resources:

Avon products, inc. the avon paper promise. (n.d.). Retrieved from http://www.avoncompany.com/documents/corporateresponsibility/environment/Avon_Paper_Promise.pdf

HAPPI Household and Personal Products Industry. (2010, MARCH). Avon launches eco-friendly inititative. Retrieved from http://www.happi.com/news/2010/03/16/avon_launches_eco-friendly_inititative

- AVP Stock was at $20.20▲ +0.10 (0.49%) on March 20, 2013