AVP's US and International Home Pages
The first thing that pops out of the US homepage for Avon Products is the pink, pink, pink! But overall, the US homepage focuses on 3 very main aspects of AVP. Those aspects are finding a representative, selling Avon and buying online. So all in just the first view, online viewers get to see customizes their beauty by finding their own personal representative, there’s exposure to the business opportunity available to women, and the convenience of online shopping. There is a link for Spanish customers to have the site translated into Spanish. At the bottom of the page there’s a link “Choose a country” which leads to the AVP international homepage. One that homepage, we once again see our favorite color, pink! The part of this homepage that stands out to me is the mission statement. I wish that the US homepage also included a big bold and beautiful look at the company’s mission statement. There are also links to choose which country and that country’s particular website. International homepage also includes links to the company’s history, corporate responsibility report and awards and recognitions. From my point of view, I think the international page is more geared for people who have never known about Avon and are new to the products being available in their country where as the US page is more direct to people who are familiar with Avon and either want to sell it, buy it, or find the closest person in their area to it do!
Intercultural Business Communication
“Intercultural communication occurs when people of diverse ethnic backgrounds discuss ideas and tasks in a language other than their native tongue.” (Michelle, 2011) This particular article broke down just what intercultural communication is under 5 subtitles. First, keep it simple is basically something that is essential by using clear, simply language and getting into the habit of repeating important points in different ways. Next, understanding that power of hierarchy is very different in other countries. So, finding a common ground in this area is crucial. Third, having a broad and knowledgeable view of the country’s particular culture and fourth, understanding basic greetings in the language like a simple “Hello, how are you?” in the language shows respect. Finally, following up on tasks and projects is mandatory for cultural differences in business process. “Successful intercultural communication is effective, frequent, and simple while also respecting the cultural viewpoints of all participants.” (Michelle, 2011)
Source:
Michelle, R. (2011). What is successful intercultural business communication?. Retrieved from http://www.ehow.com/about_5066176_successful-intercultural-business-communication.html